
Exeo Athletics
From $0 to $290,000 in revenue in 8 months.
Exeo Athletics came to us as a new brand with no paid acquisition in place, $0 in revenue, and no proven creative. There was no acquisition system, no winning ad concepts, and no baseline data to scale against.
Build a customer acquisition system from scratch on Meta. Win on creative volume and evergreen angles rather than constant budget increases, so growth would compound off the work, not the spend.
- Launched 10 new creatives every week across static, video, and UGC.
- Killed losing concepts fast and pushed winners into dedicated scaling campaigns.
- Rebuilt the testing cycle weekly to keep CPMs efficient as spend grew.
- Standardised hooks and angles so the brand could keep producing on the same template.
- $0 to $290,000 in revenue in 8 months.
- 5.8x ROAS on $50,000 of managed ad spend.
- A repeatable acquisition system the brand still runs on today.
- Creative library of evergreen winners the team continues to remix.

