Case Studies

Real brands. Real revenue. Real growth.

A selection of brands we have scaled through paid social, creative, and conversion systems. Numbers are reported by the client and verified against ad-platform exports.

Exeo Athletics — Athletic Apparel / DTC
Athletic Apparel / DTC

Exeo Athletics

From $0 to $290,000 in revenue in 8 months.

Revenue
$290K
ROAS
5.8x
Ad Spend
$50K
Timeframe
8 Months
Challenge

Exeo Athletics came to us as a new brand with no paid acquisition in place, $0 in revenue, and no proven creative. There was no acquisition system, no winning ad concepts, and no baseline data to scale against.

Strategy

Build a customer acquisition system from scratch on Meta. Win on creative volume and evergreen angles rather than constant budget increases, so growth would compound off the work, not the spend.

Execution
  • Launched 10 new creatives every week across static, video, and UGC.
  • Killed losing concepts fast and pushed winners into dedicated scaling campaigns.
  • Rebuilt the testing cycle weekly to keep CPMs efficient as spend grew.
  • Standardised hooks and angles so the brand could keep producing on the same template.
Results
  • $0 to $290,000 in revenue in 8 months.
  • 5.8x ROAS on $50,000 of managed ad spend.
  • A repeatable acquisition system the brand still runs on today.
  • Creative library of evergreen winners the team continues to remix.
Angel's Face — Luxury Kidswear / DTC
Luxury Kidswear / DTC

Angel's Face

$1.9M in revenue on $540K of managed spend across new markets.

Revenue
$1.9M
Ad Spend
$540K
ROAS
3.5x
Markets
International
Challenge

Angel's Face needed to scale spend without wrecking efficiency, and grow beyond its home market into new international territories at a sustainable cost of acquisition.

Strategy

A structured creative testing and scaling framework, paired with international expansion timed around peak seasonal and holiday windows. Every new market got its own creative pass, not a copy-paste of the home account.

Execution
  • Weekly creative refreshes across cold, warm, and retargeting campaign structures.
  • Layered organic social touchpoints with paid retargeting to lower CPA and tighten the customer journey.
  • Opened new international markets at peak seasonal moments to ride demand spikes.
  • Reallocated budget weekly based on market-level performance instead of blended account ROAS.
Results
  • $1.9M in revenue on $540K of managed ad spend.
  • 3.5x return held while spend scaled across multiple territories.
  • Lower acquisition costs through paid plus organic compounding.
  • Successful expansion into new international markets.
Solljus — Jewellery / Social-Led
Jewellery / Social-Led

Solljus

20,000+ followers and multiple viral videos in 6 months.

Followers
20K+
Timeframe
6 Months
Outcome
Multiple Viral Videos
Channel
TikTok
Challenge

Solljus had little organic presence and no reliable way to reach new audiences cheaply. Paid alone was not going to build the brand at the price point they needed.

Strategy

A TikTok-first, creator-led content engine built to blend into the feed, not interrupt it. Lean on authenticity and trend participation over polished ads, so the content earned reach instead of buying it.

Execution
  • Partnered with a rotating roster of creators matched to the brand voice.
  • Shipped consistent short-form video on a weekly cadence.
  • Tested formats, hooks, and trend formats weekly and doubled down on what stuck.
  • Leaned into what the algorithm rewarded rather than fighting it with brand polish.
Results
  • 20,000+ followers in 6 months.
  • Multiple viral videos driving sustained organic reach.
  • Measurable lift in bracelet sales tied to social momentum.
  • An owned audience the brand can keep selling to without paying for reach.

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